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Resolution: The UK government should restrict vape companies from using enticing flavor descriptions in product naming.

Fact sheet
- The UK government is conducting a public consultation on vape product naming regulations
- The proposed plans would prohibit vape companies from using certain flavor descriptions
- The stated objective of the proposal is to reduce youth experimentation with vaping products
- The regulations would apply to how vape flavors are described and marketed
- No specific flavor names or descriptions have been identified in the current proposal

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